About

Sharon White is an accomplished product marketing professional with a proven record of developing, positioning, and executing impactful marketing strategies within dynamic IT software organisations.

Renowned for her ability to uncover and create new customer value, Sharon revitalises established product lines and identifies new market opportunities. Her extensive experience is anchored in profound market insight, a keen understanding of customer needs, and a sharp awareness of industry trends, enabling her to craft strategic marketing initiatives that adapt to ever-changing market demands.

Driven by a passion for technology, Sharon has contributed her expertise to cutting-edge fields, including high-performance computing, data protection, digital automation, and more recently post-quantum cybersecurity. Her proactive, problem-solving mindset consistently leads to tangible results.

Recognising that not all organisations are prepared for a full-time product marketing resource, Sharon founded Whiteboardit Marketing. This venture supports businesses in launching their product marketing efforts or navigating transitional growth phases with strategic, results-driven solutions.

What People Are Saying

  • MELANIE V.

    “

    Sharon is one of the most talented Product Marketing Managers I had the chance to work with. Her market vision, her product knowledge and her drive on business are critical components to make a market segment’s strategy successful. Her ability to deal with multiple stakeholders, her passion, and her capacity to deliver best-of-class initiatives grant anyone’s engagement and enthusiasm.

    ”

  • STEVE K.

    “

    Impressively, Sharon is not at all bothered by change and handling new areas. She is one of those rare people with whom I’m absolutely comfortable working with on a project, then leaving it with her to create a deliverable by the required time. I never had to worry about either the quality or timeliness of the work she did.

    ”

  • JASON K.

    “

    Sharon is an extremely capable self-starter who delivers quality content time and time again. She has a very can-do attitude and grasps complex technical detail extremely quickly. Her business acumen allows her to tie product functionality to customer use cases and highlight value.

    ”

  • STEVE K.

    “

    I highly recommend Sharon for her product marketing skills! She could take a tidle wave of information from disparate sources (including engineers who would get into the weeds of product functionality) and create comprehensive messaging that customers can understand and can immediately see the business value of the solution being presented.

    ”

Growth comes from within — and I’m here to help you activate it.

Contact me today to discuss how I can help your business growth plans